Challenge

This global service provider has a vast variety of services and solutions, and has subject matter experts for each field. They needed a method where each expert could modify sections of the website related to their own field of expertise. The same was overseen by the marketing team. 

They also had web developers of their own who could change the front-end design, but needed a mechanism by which the top management/ marketing team could check the designs and changes before they were live to the public.

Another challenge faced by the team was that their Google ranking for certain keywords was quite low.

Solution

RALLP offered the following as a solution to the issues that they faced.

Development server:

This server has an approve function which updates content on the final website. This helped the higher management approve changes done by subordinates on a development (internal) server and make the changes live. They could also roll back changes or simply exchange the content between development and production.

Change management:

Multiple employees having access to different parts of the website

Suggestion -> Change -> approval method

Vigorous SEO across 100s of pages:

This significantly improved traffic and google rankings, including first page first result for key phrases selected by the client.